In 25 years, we've come a long way. We're now one of the UK's most respected cycle stores, with a strong reputation in three key areas:
Mountain and Downhill Bikes
Our extensive mountain bike and downhill bike department is stacked full of bikes and accessories hand picked by our off road experts.
Road Bikes and Accessories
In 2005 we greatly expanded our road bike department and now have a full floor of specialist road racing bikes and accessories. In addition, elite cyclists across the South East rely on our road bike workshop to keep their racing machines in optimum condition.
Commuter and Town Bikes
Our close proximity to London, Reading and numerous university towns makes us first port of call for cyclists who need sound advice on buying an everyday bike and a wide range of models to choose from.
Our commitment to supporting cycling in the community is reflected in a range of initiatives, from the funding of school cycling events to the launch of the AW Cycles Elite Cycling Team which nurtures young and talented riders.